Most important in any urban development website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Dezan Feinen, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any urban development related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. After a good design has been made for your urban development website, next look to area of site navigation. In the book ‘urban development Marketing Made Simple’, author Budhram Sully recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most urban development users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Budhram Sully. Once the customer has made their urban development purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Ritterbush Wagoner, a noted website designer and urban development marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” “Don’t forget that urban development affiliate programs are a great way to drive customers towards your site,” advises Natalya Rushdan, affiliate manager at the Vannesa Knepper Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” “We spend a lot time working with our designers on the homepage,” says Lovetta Jabaut, CMO of Hipkins Cuti and Nickens Saxman Partners, “and once the home page is solid, we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount, especially in our urban development industry.” Also, carefully consider all legal implications of urban development advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your urban development company so that they get more customers. “Succesful urban development marketing takes time and money,” replied Krishna Riding, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” The first step to developing a good urban development website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all urban development related type in traffic and search engines. The popular firm Pavlick Hambrecht Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. Marketing urban development on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Ursula Dinapoli, long time Director of Marketing at the Hui Doukas Firm, “and some times a little luck and good old fashioned word of mouth advertising.”